A new twist on some old classics
7 February – 28 April 2019
They say context is everything. In this exhibition, developed by the Museum of Brisbane, artworks and objects of the past were recontextualised through modern design. Micro Histories examined the relationship between architecture, history, art and place, and how that relates to Brisbane’s future, by pairing artworks and artifacts from the museum with cutting-edge designs from the city’s most notable architects.
Our role was to develop the exhibition brand that would be implemented throughout the exhibition space as well as digital and traditional marketing collateral to attract audiences to the exhibition.
Objects of desire
We wanted each title, graphic and poster to explore the overlap between the creative vision, the history and the actual object. The design needed to mark the individual areas and their themes and allow the pieces to shine.
Story through form
We deliberately decided on a contemporary, minimal colour scheme to draw attention to each piece without eclipsing their focus. A classic architectural palette of stark black on white formed a cohesive visual connection throughout the whole exhibition.
Using base, generic shapes, we marked the three areas of art, architecture and objects. This was reflected in the main poster that included a circle, square and triangle. These markers expanded into a suite of shapes creating a ‘key’ placed next to each exhibition panel of text. This simple but effective grouping highlighted the relationship between the item and the theme.